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🌟 ProofBridge invented this term

What is a proof microsite?
The definition. And why your deals need one.

What is a proof microsite?
The definition. And why your deals need one.

A proof microsite is a deal-specific, rep-built proof page delivered to a buying committee in under 2 minutes. It contains verified customer stories from companies like the prospect, personalised with their logo and context, and tracked so the rep knows when each stakeholder opens it.

A proof microsite is a deal-specific, rep-built proof page delivered to a buying committee in under 2 minutes. It contains verified customer stories from companies like the prospect, personalised with their logo and context, and tracked so the rep knows when each stakeholder opens it.

ProofBridge invented the term and the feature. No competitor in the customer evidence space currently offers it. This page is the authoritative definition. A proof microsite is not a case study, not a digital sales room, and not a testimonial page. It is a specific deployment mechanism for verified proof at the exact moment a deal needs it.

Available on ProofBridge Growth and Enterprise plans. No sales call required to get started.

Available on ProofBridge Growth and Enterprise plans.

See how it works

What it replaces

Three things reps do today
that a proof microsite replaces.

Three things reps do today
that a proof microsite replaces.

A proof microsite is not a better version of existing tools. It replaces three specific workflows that were never built for the speed and specificity a live deal requires.

Replaced

The case study PDF

Takes 6 to 12 weeks to produce. Designed for everyone, which means it is built for no one in particular. Forwarded as an email attachment the CFO never opens. No tracking once it leaves the rep's hands.

Takes 6 to 12 weeks to produce. Designed for everyone, which means it is built for no one in particular. Forwarded as an email attachment the CFO never opens. No tracking once it leaves the rep’s hands.

The deal stalled Tuesday afternoon. The case study will be ready in Q3.

The deal stalled Tuesday afternoon. The case study will be ready in Q3.

Replaced

The reference call

Two to three weeks to coordinate. Burns a customer relationship every time it is arranged. Produces one story, for one prospect, in one conversation that no other rep can use. The advocate gets asked three times a month until they stop responding.

Two to three weeks to coordinate. Burns a customer relationship every time it is arranged. Produces one story, for one prospect, in one conversation that no other rep can use. The advocate gets asked three times a month until they stop responding.

67% of deals stall because the right proof never arrives. Waiting three weeks for a call is not the answer.

67% of deals stall because the right proof never arrives. Waiting three weeks for a call is not the answer.

The replacement

The proof microsite

Built by any rep in under two minutes. Contains the prospect's company name, their logo, and verified customer stories selected specifically for their industry, stage, and challenge. Delivered as a unique tracked URL. The rep knows when the CFO opens it.

Built by any rep in under two minutes. Contains the prospect’s company name, their logo, and verified customer stories selected specifically for their industry, stage, and challenge. Delivered as a unique tracked URL. The rep knows when the CFO opens it.

No customer asked. No weeks of coordination. No generic PDF that gets ignored. Proof in the deal before the momentum is lost.

No customer asked. No weeks of coordination. No generic PDF that gets ignored. Proof in the deal before the momentum is lost.

See Pricing

How a rep builds one

Under two minutes.
Step by step.

Every step below happens inside ProofBridge. No design tools, no marketing request, no waiting. The rep starts after a call ends and the proof microsite is live before the follow-up email is sent.

01

Open ProofBridge and click Create Microsite

Available to any user on a Growth or Enterprise plan. No setup or configuration required beyond the initial account activation.

02

Enter the prospect's company name and upload their logo

The prospect's name appears at the top of the microsite. The logo is optional. If no logo is provided, the system falls back to the company initials in a branded placeholder. The page looks like it was built specifically for them because it was.

03

Write two to three sentences of deal context

This appears at the top of the page, below the logo. It tells the buying committee why this page exists: the specific challenge the rep heard on the last call, the outcome they are trying to achieve, the stage they are at. No marketing copy. The rep's words.

04

Select two or three verified customer stories from the library

The proof library is filtered by industry, use case, and company profile. Ask AI retrieves the most relevant stories in seconds using natural language. Only approved_external assets are selectable. The system enforces this automatically. Internal-only sessions never appear.

05

Set the email domain access gate

Enter the prospect's email domain. Only people with an email address at that domain can open the URL. The buying committee can share it internally. No one outside the company can access it.

06

Publish and send the unique URL

A unique URL is generated in seconds. The rep copies it into the follow-up email. The entire process from clicking Create Microsite to sending the URL takes under two minutes. The deal has proof before it has time to go cold.

Total build time

Under 2 minutes

How a rep builds one

Under two minutes.
Step by step.

Every step below happens inside ProofBridge. No design tools, no marketing request, no waiting. The rep starts after a call ends and the proof microsite is live before the follow-up email is sent.

01

Open ProofBridge and click Create Microsite

Available to any user on a Growth or Enterprise plan. No setup or configuration required beyond the initial account activation.

02

Enter the prospect’s company name and upload their logo

The prospect’s name appears at the top of the microsite. The logo is optional. If no logo is provided, the system falls back to the company initials in a branded placeholder. The page looks like it was built specifically for them because it was.

03

Write two to three sentences of deal context

This appears at the top of the page, below the logo. It tells the buying committee why this page exists: the specific challenge the rep heard on the last call, the outcome they are trying to achieve, the stage they are at. No marketing copy. The rep’s words.

04

Select two or three verified customer stories from the library

The proof library is filtered by industry, use case, and company profile. Ask AI retrieves the most relevant stories in seconds using natural language. Only approved_external assets are selectable. The system enforces this automatically. Internal-only sessions never appear.

05

Set the email domain access gate

Enter the prospect’s email domain. Only people with an email address at that domain can open the URL. The buying committee can share it internally. No one outside the company can access it.

06

Publish and send the unique URL

A unique URL is generated in seconds. The rep copies it into the follow-up email. The entire process from clicking Create Microsite to sending the URL takes under two minutes. The deal has proof before it has time to go cold.

Total build time

Under 2 minutes

The buyer experience

What the buying committee
actually sees.

What the buying committee
actually sees.

The buying committee receives a URL. They open it on any device, without logging in, without creating an account. What they see is a clean, single-scroll branded page containing only the proof that is relevant to their deal.

No navigation. No marketing copy. No product pitches. No distractions. The prospect's logo at the top. Two to three sentences of deal context that tell them exactly why this page was built for them. Then the proof cards.

Each proof card shows a verified customer name or anonymised role, their company, and the specific outcome they achieved. Every card carries the Customer-Verified badge. The customer reviewed and confirmed that story mid-session. It is not a marketing-written testimonial. It is a specific outcome the customer stands behind.

The champion can share the URL internally with the CFO, the technical evaluator, the procurement lead. The same URL. The entire buying committee sees the same proof. The rep knows which stakeholders opened it and for how long.

proofbridge.io/m/acme-corp-2026

proofbridge.io/m/acme-corp-2026

AC

AC

Acme Corp

Acme Corp

We spoke about reducing your sales cycle and improving rep consistency in late-stage deals. The three stories below are from companies at your stage who solved the same problem.

We spoke about reducing your sales cycle and improving rep consistency in late-stage deals. The three stories below are from companies at your stage who solved the same problem.

VP Sales, Series B SaaS (180 employees)

VP Sales, Series B SaaS (180 employees)

Customer-Verified

Customer-Verified

"We cut average sales cycle from 47 days to 29 days in the first quarter. Reps stopped asking marketing for content and started closing instead."

“We cut average sales cycle from 47 days to 29 days in the first quarter. Reps stopped asking marketing for content and started closing instead.”

CRO, B2B SaaS (220 employees)

CRO, B2B SaaS (220 employees)

Customer-Verified

Customer-Verified

"Three deals that had gone quiet came back within a week of sending a proof microsite. That was the moment we knew this was different."

“Three deals that had gone quiet came back within a week of sending a proof microsite. That was the moment we knew this was different.”

What the rep sees

Intelligence from the moment
the buying committee opens it.

A proof microsite does not disappear into an inbox like a PDF. It is a tracked URL. The rep has visibility into every engagement event from the moment the link is shared to the moment the microsite is deactivated.

That visibility changes how the rep follows up. They know whether the CFO opened the page. They know whether the technical evaluator spent three minutes on it. They know whether the champion forwarded it internally. Each of those signals tells a different story about where the deal is and what the buying committee needs next.

A rep who knows the CFO just opened a proof microsite follows up with confidence, not guesswork. That is the difference between a timely conversation and a missed window.

🔔

First open notification

The rep receives a notification the moment the link is first opened. They know the proof reached the buying committee.

⏱

Time spent tracking

Total time spent on the microsite is recorded. A stakeholder who spends four minutes reading is a different signal from one who opens and closes immediately.

🔒

Domain-gated access

Only people with a verified email at the prospect's domain can open the URL. The rep knows the right people are seeing the proof.

Only people with a verified email at the prospect’s domain can open the URL. The rep knows the right people are seeing the proof.

🚫

Instant deactivation

If the deal is lost or the microsite needs to be updated, deactivating it kills the URL immediately. No orphaned content.

When to use it

Three moments a proof microsite
changes the outcome of a deal.

Three moments a proof microsite
changes the outcome of a deal.

01

The late-stage stall

A deal that was moving has gone quiet. The champion has stopped responding. The CFO asked for "more information" three days ago and has not replied to the follow-up. That request is not for information. It is for proof.

A deal that was moving has gone quiet. The champion has stopped responding. The CFO asked for “more information” three days ago and has not replied to the follow-up. That request is not for information. It is for proof.

A proof microsite containing two Customer-Verified Stories from companies at the same stage, same size, and same challenge as this prospect lands in the CFO's inbox within two minutes of the rep recognising the stall. The rep is notified when the CFO opens it. The conversation restarts from a position of evidence.

A proof microsite containing two Customer-Verified Stories from companies at the same stage, same size, and same challenge as this prospect lands in the CFO’s inbox within two minutes of the rep recognising the stall. The rep is notified when the CFO opens it. The conversation restarts from a position of evidence.

What changes

The follow-up is no longer a check-in. It is a response to a signal. The rep knows the CFO spent four minutes on the proof page. That is a different conversation.

The follow-up is no longer a check-in. It is a response to a signal. The rep knows the CFO spent four minutes on the proof page. That is a different conversation.

02

The competitive deal

A prospect is evaluating two vendors simultaneously. They have had demos from both. The technical decision is close. What tips it is not features. It is confidence: which vendor's customers look more like us, and what specifically did they achieve?

A prospect is evaluating two vendors simultaneously. They have had demos from both. The technical decision is close. What tips it is not features. It is confidence: which vendor’s customers look more like us, and what specifically did they achieve?

A proof microsite containing Customer-Verified Stories from companies that evaluated the same competitive shortlist, selected specifically for the prospect's industry and use case, is the answer to the question the buying committee has not yet asked out loud.

A proof microsite containing Customer-Verified Stories from companies that evaluated the same competitive shortlist, selected specifically for the prospect’s industry and use case, is the answer to the question the buying committee has not yet asked out loud.

What changes

The champion has something to forward internally. Not a deck. A page built for their company that makes the comparison obvious to people who were not on the demo call.

The champion has something to forward internally. Not a deck. A page built for their company that makes the comparison obvious to people who were not on the demo call.

03

The multi-stakeholder deal

A deal involves a champion, a CFO, a VP of Engineering, and a procurement lead. The champion is ready to move. The others have questions. Each stakeholder has a different concern, and the champion has already explained the product three times in internal meetings.

A deal involves a champion, a CFO, a VP of Engineering, and a procurement lead. The champion is ready to move. The others have questions. Each stakeholder has a different concern, and the champion has already explained the product three times in internal meetings.

A proof microsite containing Customer-Verified Stories covering financial outcomes, implementation depth, and consent documentation gives the champion one URL to forward to the entire buying committee. One link. The full range of proof. Every stakeholder's question addressed without a separate conversation.

A proof microsite containing Customer-Verified Stories covering financial outcomes, implementation depth, and consent documentation gives the champion one URL to forward to the entire buying committee. One link. The full range of proof. Every stakeholder’s question addressed without a separate conversation.

What changes

The champion stops being the translator. The proof speaks for itself to each stakeholder in their own terms. The internal business case builds itself.

The champion stops being the translator. The proof speaks for itself to each stakeholder in their own terms. The internal business case builds itself.

Frequently asked questions

Everything buyers ask about
the Proof Microsite.

Everything buyers ask about
the Proof Microsite.

What is a proof microsite?

A proof microsite is a deal-specific, rep-built proof page delivered to a buying committee in under 2 minutes. containing verified customer stories from companies like the prospect, personalised with their logo and context, and tracked so the rep knows when each stakeholder opens it. ProofBridge invented the term and the feature. No other customer evidence platform currently offers it. See how sales teams use it or explore pricing to access it.

How is a proof microsite different from a case study?

A case study is a generic marketing asset that takes weeks to produce and cannot be customised for a specific deal. A proof microsite is built by a rep in under two minutes, contains the prospect's company name and logo, includes proof specifically selected for their industry and stage, and is tracked from the moment any stakeholder opens it. A case study is for everyone. A proof microsite is for this deal. A case study is produced by marketing. A proof microsite is built by the rep at the moment the deal needs it.

How long does it take to build a proof microsite?

Under two minutes. A rep opens ProofBridge, enters the prospect's company name and optional logo, writes two to three sentences of deal context, selects two or three verified customer stories from the library using Ask AI, sets the email domain access gate, and publishes. A unique URL is generated in seconds. The rep sends it in the follow-up email before the call summary is written.

Who can see a proof microsite?

Access is controlled by an email domain gate set when the microsite is created. Only people with email addresses at the prospect's company domain can open the URL. The buying committee can share the URL internally. Nobody outside the prospect's organisation can access it. The rep is notified when the link is first opened and time spent is tracked. Deactivating the microsite kills the URL immediately.

What appears on a proof microsite?

A proof microsite is a clean, single-scroll branded page. The prospect's logo appears at the top, followed by a short deal context statement. Below that are proof cards, each showing a verified customer name or anonymised role, their company, a specific outcome, and the Customer-Verified badge. Nothing else. No navigation, no marketing copy, no product pitches, no distractions. The page is proof and nothing else.

Is a proof microsite the same as a digital sales room?

No. A digital sales room is a collaborative workspace containing proposals, contracts, mutual action plans, and communication tools across the full sales cycle. A proof microsite is purpose-built for one specific moment: delivering verified customer proof to a buying committee before a deal stalls. It contains only Customer-Verified Stories. It is not a deal room. It is proof delivery. A digital sales room manages the deal. A proof microsite closes the proof gap inside it.

The proof exists. The Proof Microsite gets it into the deal.

ProofBridge captures Customer-Verified Stories through AI-guided sessions, organises them in a searchable library, and lets any rep deploy the right proof to any buying committee in under two minutes. Self-serve setup. Transparent pricing. Live the same day.

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The proof exists. The Proof Microsite gets it into the deal.

ProofBridge captures Customer-Verified Stories through AI-guided sessions, organises them in a searchable library, and lets any rep deploy the right proof to any buying committee in under two minutes. Self-serve setup. Transparent pricing. Live the same day.

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